Why I Am Boycotting Black Friday

It seems like Christmas gets a little closer to Thanksgiving each year. Before we can even finish our turkey we’re thinking about the perfect gift for our loved ones.

Adam with his wife and children. Photo credit: Laura Wills Photography
Adam with his wife and children. Photo credit: Laura Wills Photography

Our desire to give good gifts is a noble one, it’s a sign of our love and generosity and something that should be commended. It’s this desire that is behind Black Friday, and yet it’s also the desire that led me to boycott Black Friday.

This year I find myself in that camp too, my wife is a much better gift giver than I am, and so it’s a yearly struggle to find something that can adequately show my love for her, something thoughtful and creative, hopefully fun, but also practical. It’s a big challenge, one that I’m trying to get ready for early this year.

Avoiding shopping today was a hard decision for me. I’ve been seeing adds for weeks advertising the truly great deals, and this is the kind of focused searching that could help me find the perfect gift. And yet, as I think about what my wife wants most, I’ve come to realize that it’s not a thing it’s a person.

The truth is, my wife wants me, my attention and my time. This goes for our two kids too, they love nothing more than quality time with their dad, and so today I’m going to kick back, relax, and spend time with the people I love. I don’t get many Fridays off and when I do I am tempted to think of all the things I can get done, but today I’m going to do my best to simply focus on the people I can love.

So that’s my plan for Black Friday. It’s a sacrifice to be sure, but it’s a reminder to me that people are always more valuable than things.

How do you share time with your loved ones in the holiday season? Are there other ways to make sure that people are at the center of the holidays? And more importantly, do you have any suggestions for a good gift for my wife?

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